Metropolis Prompt Template: Inspired from Marketing Against the Grain

Elevate Your Marketing with Proven Prompt Templates

Marketing Templates

"Metropolis Prompt Templates" is a collection of expertly crafted prompt templates designed to enhance your marketing strategies, boost engagement, and streamline content creation.

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Analyzing Noteworthy Ads to Craft a Tailored Advertisement

Category: Advertisement Analysis

Use Case: Ad analysis and new ad creation


# Analyzing Noteworthy Ads to Craft a Tailored Advertisement

## Task
"Attached are [Number] ads that I find noteworthy. For each ad, provide a bulleted list of reasons why it is successful, focusing on key elements such as visual design, messaging, audience engagement, and marketing strategy. Based on the successful components identified in these ads, create a new advertisement for [Company Name] that incorporates these elements. Tailor the new ad to reflect [Company Name]'s brand identity and target market in the [specific industry or market]."

## Instructions

### Step 1: Analyze Noteworthy Ads
For each ad provided, analyze and create a bulleted list of reasons why the ad is successful. Focus on the following key elements:
- **Visual Design**: The visual appeal and layout of the ad.
- **Messaging**: The clarity, tone, and impact of the message.
- **Audience Engagement**: How well the ad captures and holds the audience's attention.
- **Marketing Strategy**: The overall strategy and approach used in the ad.

### Step 2: Create a New Advertisement
Based on the successful components identified in the noteworthy ads, create a new advertisement for [Company Name] that incorporates these elements. Ensure that the new ad reflects [Company Name]'s brand identity and is tailored to their target market in the [specific industry or market].

### Step 3: Present the Analysis and New Ad
1. **Ad Analysis**:
- Provide a bulleted list of successful components for each ad.
2. **New Ad**:
- Incorporate the successful components into a new advertisement for [Company Name].
- Ensure the new ad aligns with [Company Name]'s brand identity and target market.

---

## Example

### Step 1: Analyze Noteworthy Ads

#### Ad 1: [Ad Title]
- **Visual Design**:
- Clean and modern layout
- Eye-catching colors
- High-quality images
- **Messaging**:
- Clear and concise message
- Strong call to action
- Consistent brand voice
- **Audience Engagement**:
- Interactive elements (e.g., QR code, social media handles)
- Relatable content
- **Marketing Strategy**:
- Targeted towards specific demographics
- Use of influencers or testimonials

#### Ad 2: [Ad Title]
- **Visual Design**:
- Minimalistic design
- Effective use of whitespace
- Bold typography
- **Messaging**:
- Compelling headline
- Emotional appeal
- Benefits-focused content
- **Audience Engagement**:
- Storytelling approach
- Visual storytelling elements
- **Marketing Strategy**:
- Multi-channel promotion
- Time-sensitive offers

### Step 2: Create a New Advertisement

#### New Ad for [Company Name]

**Visual Design**:
- Clean and modern layout with bold typography
- High-quality images reflecting [specific industry or market]
- Brand colors and logo prominently displayed

**Messaging**:
- Compelling headline that addresses a key pain point or benefit
- Clear and concise message with a strong call to action
- Consistent brand voice that reflects [Company Name]'s identity

**Audience Engagement**:
- Interactive elements such as QR codes or social media handles
- Relatable and engaging content tailored to the target market
- Visual storytelling that resonates with the audience

**Marketing Strategy**:
- Targeted towards [specific demographic or audience segment]
- Use of testimonials or influencer endorsements
- Multi-channel promotion including social media, email marketing, and display ads

### Step 3: Present the Analysis and New Ad

#### Ad Analysis

**Ad 1: [Ad Title]**
- **Visual Design**:
- Clean and modern layout
- Eye-catching colors
- High-quality images
- **Messaging**:
- Clear and concise message
- Strong call to action
- Consistent brand voice
- **Audience Engagement**:
- Interactive elements (e.g., QR code, social media handles)
- Relatable content
- **Marketing Strategy**:
- Targeted towards specific demographics
- Use of influencers or testimonials

**Ad 2: [Ad Title]**
- **Visual Design**:
- Minimalistic design
- Effective use of whitespace
- Bold typography
- **Messaging**:
- Compelling headline
- Emotional appeal
- Benefits-focused content
- **Audience Engagement**:
- Storytelling approach
- Visual storytelling elements
- **Marketing Strategy**:
- Multi-channel promotion
- Time-sensitive offers

#### New Ad for [Company Name]

**Visual Design**:
- Clean and modern layout with bold typography
- High-quality images reflecting [specific industry or market]
- Brand colors and logo prominently displayed

**Messaging**:
- Compelling headline that addresses a key pain point or benefit
- Clear and concise message with a strong call to action
- Consistent brand voice that reflects [Company Name]'s identity

**Audience Engagement**:
- Interactive elements such as QR codes or social media handles
- Relatable and engaging content tailored to the target market
- Visual storytelling that resonates with the audience

**Marketing Strategy**:
- Targeted towards [specific demographic or audience segment]
- Use of testimonials or influencer endorsements
- Multi-channel promotion including social media, email marketing, and display ads

Enhancing Search Engine Performance via Comprehensive SEO Analysis

Category: SEO Analysis

Use Case: SEO performance enhancement


# Enhancing Search Engine Performance via Comprehensive SEO Analysis

## Prompt
"You're an exceptional, award-winning SEO consultant. I'd like you to analyze the web page at the following link: [Page Link]. Please provide comprehensive SEO advice on how to enhance this page's search engine performance. For each SEO tip:
1. Describe the SEO tip and explain its significance.
2. Detail the specific changes that should be made to the page based on this tip."

## Instructions

### Step 1: Analyze the Web Page
1. Review the web page provided at the specified link.
2. Identify key SEO areas that need improvement.

### Step 2: Provide SEO Tips
1. **Tip Description**: Describe each SEO tip and explain its significance.
2. **Specific Changes**: Detail the specific changes that should be made to the page based on this tip.

### Example

#### SEO Tip 1: Optimize Title Tags
**Description**: The title tag is a critical on-page SEO element that influences both search engine rankings and click-through rates. A well-crafted title tag should be concise, include primary keywords, and attract user clicks.
**Specific Changes**: Modify the title tag to include the primary keyword at the beginning, keep it under 60 characters, and make it compelling to encourage clicks. For example, change "Welcome to Our Website" to "Best SEO Tips for Enhancing Web Performance - Your Company."

#### SEO Tip 2: Improve Meta Descriptions
**Description**: Meta descriptions provide a summary of the page content and appear in search engine results. A compelling meta description can significantly impact click-through rates.
**Specific Changes**: Update the meta description to include relevant keywords and a clear call-to-action. Ensure it is within 150-160 characters. For example, change "Learn more about our services" to "Discover top SEO strategies to boost your website's ranking. Contact us today!"

#### SEO Tip 3: Use Header Tags Appropriately
**Description**: Header tags (H1, H2, H3, etc.) structure the content and signal its importance to search engines. Proper use of header tags improves readability and SEO.
**Specific Changes**: Ensure there is one H1 tag that includes the primary keyword. Use H2 and H3 tags for subheadings and include secondary keywords. For example, use "H1: Top SEO Tips for 2024," "H2: Importance of SEO," and "H3: On-Page SEO Techniques."

#### SEO Tip 4: Optimize Image Alt Text
**Description**: Alt text helps search engines understand the content of images, contributing to SEO and accessibility. Proper alt text can improve image search rankings and overall SEO.
**Specific Changes**: Add descriptive alt text to all images, including relevant keywords. For example, change "alt='image1'" to "alt='SEO consultant analyzing website performance'."

#### SEO Tip 5: Enhance Content Quality
**Description**: High-quality, relevant content is crucial for SEO. It engages users, reduces bounce rates, and encourages longer page visits, which are positive signals for search engines.
**Specific Changes**: Review and update the content to ensure it is informative, engaging, and free of errors. Include keywords naturally and provide valuable insights that address user intent. For example, expand sections with detailed tips and add relevant statistics or case studies.

#### SEO Tip 6: Improve Page Load Speed
**Description**: Page load speed is a critical ranking factor. Slow-loading pages can result in higher bounce rates and lower rankings.
**Specific Changes**: Optimize images, leverage browser caching, and minimize CSS and JavaScript files to improve load times. Use tools like Google PageSpeed Insights to identify specific areas for improvement.

#### SEO Tip 7: Utilize Internal Linking
**Description**: Internal links help search engines understand the structure of your site and distribute page authority. They also keep users engaged by guiding them to related content.
**Specific Changes**: Add internal links to relevant pages within your website. For example, link to related blog posts or service pages using anchor text that includes keywords.

#### SEO Tip 8: Ensure Mobile-Friendliness
**Description**: With the majority of searches coming from mobile devices, having a mobile-friendly site is essential for SEO. Google uses mobile-first indexing, so mobile optimization impacts rankings.
**Specific Changes**: Use responsive design to ensure the page is mobile-friendly. Test the page on various devices and screen sizes to confirm usability. Make necessary adjustments to layout, font size, and navigation.

Crafting a Differentiated Marketing Plan with Influences from Marketing Greats

Category: Marketing Plan

Use Case: Marketing plan influenced by experts


# Crafting a Differentiated Marketing Plan with Influences from Marketing Greats

## Part 1: Confirmation
I'm the head of marketing for a [Industry] company that sells [Product] for [Department] teams. I'm working on a marketing plan that will help me reach our first 1000 customers. You're going to assist me in building that plan. I want your answers to be heavily influenced by 3 marketing greats: Seth Godin's approach to branding, Gary Vaynerchuk's approach to social media marketing, and Kieran Flanagan's strategies for traffic and user acquisition. Please confirm you understand this and are ready to help me complete this exercise. This exercise is incredibly important to my career. I need this to be the best marketing plan anyone has ever done.

## Part 2: Differentiated Marketing Strategy

### Product Description
[Product Description]

### Market Description
[Market Description]

### Goal
Acquire 1000 customers over 3 months. Assuming a conversion rate of [X]%, this requires approximately [X] website visits.

### Influences
- **Seth Godin**: Branding
- **Gary Vaynerchuk**: Social Media Marketing and Content Marketing
- **Kieran Flanagan**: Traffic and User Acquisition

### Marketing Channels and Differentiated Tactics

#### 1. Branding (Seth Godin)
- **Create a Tribe**: Build a community around the product by focusing on a niche audience that passionately needs the product. Host exclusive events, webinars, and forums where they can interact and share experiences.
- **Storytelling**: Develop a compelling narrative that highlights the product's unique value and its impact on the customer’s life. Use customer testimonials and success stories to make the narrative more relatable and engaging.
- **Remarkable Product**: Ensure the product itself is remarkable and worthy of word-of-mouth marketing. Focus on creating unique features or benefits that set it apart from competitors.

#### 2. Social Media Marketing (Gary Vaynerchuk)
- **Micro-Content**: Produce high-volume, short-form content tailored for each social media platform. Use memes, GIFs, short videos, and infographics to capture attention and drive engagement.
- **Engage Directly**: Actively engage with followers through comments, direct messages, and live sessions. Make each interaction personal and meaningful to build a loyal community.
- **Influencer Partnerships**: Collaborate with micro-influencers who have a strong connection with the target audience. Focus on authentic and organic partnerships rather than paid endorsements.

#### 3. Traffic and User Acquisition (Kieran Flanagan)
- **SEO Hacking**: Create a series of unconventional and highly targeted blog posts and landing pages that address long-tail keywords and niche topics related to the product. Use these to drive organic traffic.
- **Content Repurposing**: Repurpose high-performing content into different formats, such as turning blog posts into videos, infographics, and podcasts, to reach a wider audience.
- **Community Engagement**: Participate actively in online communities, forums, and social media groups where the target audience hangs out. Provide valuable insights and subtly promote the product through engagement rather than direct advertising.

Engaging a Prospect via an Email Drip Campaign

Category: Email Campaign

Use Case: Email drip campaign setup


# Engaging a Prospect via an Email Drip Campaign

## Prompt
"Identify the top three [Features] that a [Target Persona] at [Company Name] in the [Industry Type] industry would find most beneficial when using [Your Product Name]. For each feature, provide a concise explanation detailing why it is essential for enhancing their specific job functions. Limit the response to these three features and their justifications only.

Craft a personalized, fun, and punchy email to [Persona Name], the [Persona Job Title] at [Company Name], encouraging them to meet with a [Your Company Name] sales rep. Highlight the top three features previously identified. Emphasize the key benefits of each, underscoring how they can improve [XYZ]. The goal is to give them a real reason to take the meeting.

Then, create a drip email campaign. The drip email campaign should be 3 emails spaced out across 2 weeks:

Email 1: The initial email you've crafted for [Persona Name].

Email 2: Design a follow-up email to be sent 5 days after the first if there's no response. This email should be shorter than the first one.

Email 3: If you haven't received a response, create a final reminder email to be sent 3 days after the second. This should be the shortest, with a direct call-to-action to schedule a meeting with the sales rep."

## Instructions

### Step 1: Identify Top Three Features
1. Identify the top three features that the target persona at the specified company in the given industry would find most beneficial when using your product.
2. Provide a concise explanation for each feature, detailing why it is essential for enhancing their specific job functions.

### Step 2: Craft the Initial Email
1. Create a personalized, fun, and punchy email to the target persona.
2. Highlight the top three features and emphasize the key benefits of each.
3. Underscore how these features can improve the specified job functions (XYZ).
4. Encourage the target persona to meet with a sales representative.

### Step 3: Design the Drip Email Campaign
1. **Email 1**: The initial email crafted for the target persona.
2. **Email 2**: A follow-up email to be sent 5 days after the first if there's no response. This email should be shorter than the first one.
3. **Email 3**: A final reminder email to be sent 3 days after the second if there's no response. This should be the shortest email with a direct call-to-action to schedule a meeting.

### Example

#### Top Three Features
1. **Feature 1**: Description of why it's essential for the target persona.
2. **Feature 2**: Description of why it's essential for the target persona.
3. **Feature 3**: Description of why it's essential for the target persona.

#### Initial Email
Hi [Persona Name],

I hope this email finds you well! As the [Persona Job Title] at [Company Name], you’re likely always on the lookout for innovative ways to enhance your operations. That's why I wanted to introduce you to [Your Product Name], a game-changer in the [Industry Type] industry.

Here are the top three features that I believe will transform your work:

1. **Feature 1**: [Benefit and explanation].
2. **Feature 2**: [Benefit and explanation].
3. **Feature 3**: [Benefit and explanation].

These features are designed to [improve XYZ], making your job not only easier but also more impactful.

I'd love to schedule a meeting to show you exactly how [Your Product Name] can benefit you and [Company Name]. Looking forward to connecting soon!

Best,
[Your Name]

#### Follow-Up Email (Email 2)
Hi [Persona Name],

Just checking in to see if you had a chance to review my previous email. I truly believe [Your Product Name] can bring immense value to [Company Name].

Let me know if you’re available for a quick chat!

Best,
[Your Name]

#### Final Reminder Email (Email 3)
Hi [Persona Name],

This is my final attempt to reach out. I’d hate for you to miss out on the benefits of [Your Product Name]. Could we schedule a quick call to discuss further?

Thanks,
[Your Name]

Determining Your Brand Awareness and Positioning

Category: Brand Positioning

Use Case: Estimate brand awareness and positioning


# Determining Your Brand Awareness & Positioning

## Prompt
"I would like your help in determining my brand awareness and positioning. You have access to a large amount of consumer sentiment and intelligence in your training data. I would like you to help me determine some information for my company [company name]. We are a [describe your company] based in [your location] that sells [describe your product or service] to [describe your customer].

I would like you to give me an estimate of the following:

1. What is our aided awareness in [your location], specifically the amount of [your customer profile]? Please provide an estimated percentage from 0 percent to 100 percent. Make sure that the estimated range is no wider than 10 percentage points.
2. What are the key reasons [your customer] select [your company] over competitors?
3. What would you estimate our net promoter score of our customer base to be based on public sentiment? Please provide an estimated numerical score for this request. Please make sure this range is no wider than 10 percentage points."

## Instructions

### Step 1: Provide Company Information
1. Fill in the details about your company:
- **Company Name**: [company name]
- **Description**: [describe your company]
- **Location**: [your location]
- **Product or Service**: [describe your product or service]
- **Customer Profile**: [describe your customer]

### Step 2: Estimate Aided Awareness
1. **Description**: Estimate the aided awareness of your company in [your location] among [your customer profile].
2. **Estimated Percentage**: Provide an estimated percentage from 0 percent to 100 percent, ensuring the range is no wider than 10 percentage points.

### Step 3: Identify Key Reasons for Customer Selection
1. **Description**: Identify the key reasons why [your customer] selects [your company] over competitors.
2. **Key Reasons**: List the reasons based on consumer sentiment and intelligence.

### Step 4: Estimate Net Promoter Score (NPS)
1. **Description**: Estimate the net promoter score (NPS) of your customer base based on public sentiment.
2. **Estimated NPS**: Provide an estimated numerical score, ensuring the range is no wider than 10 percentage points.

### Example

#### Company Information
- **Company Name**: XYZ Solutions
- **Description**: We are a leading software development company based in San Francisco, California.
- **Location**: San Francisco, California
- **Product or Service**: We offer cloud-based CRM solutions.
- **Customer Profile**: Our customers are small to medium-sized businesses in the technology sector.

#### Aided Awareness
**Description**: Estimate the aided awareness of XYZ Solutions in San Francisco among small to medium-sized technology businesses.
**Estimated Percentage**: The aided awareness of XYZ Solutions is estimated to be between 50% and 60%.

#### Key Reasons for Customer Selection
**Description**: Identify the key reasons why small to medium-sized technology businesses select XYZ Solutions over competitors.
**Key Reasons**:
1. **Advanced Features**: Our CRM solutions offer advanced features that cater specifically to the needs of technology businesses.
2. **Excellent Customer Support**: We provide exceptional customer support, which is highly valued by our clients.
3. **Cost-Effective Solutions**: Our pricing model is competitive and offers great value for money.
4. **Scalability**: Our solutions are scalable, allowing businesses to grow without worrying about outgrowing the software.

#### Net Promoter Score (NPS)
**Description**: Estimate the net promoter score (NPS) of XYZ Solutions' customer base based on public sentiment.
**Estimated NPS**: The estimated NPS of XYZ Solutions is between 70 and 80.

Developing an Engaging Product Story Using a Proven Storytelling Framework

Category: Storytelling

Use Case: Product storytelling framework


# Developing an Engaging Product Story Using a Proven Storytelling Framework

## Task
"Leverage the [Company Name] Storytelling Framework to narrate the product story of [Your Company Name]'s [Product Name]. Craft the story in a way that resonates with [Company Name]'s core audience, including [Audience Personas]. Focus on illustrating how [Product Name] addresses their specific needs and challenges."

## Instructions

### Step 1: Understand the Audience
Identify the core audience and their personas for [Company Name]. Understand their specific needs, challenges, and what resonates with them. Store this information in the following variables:
- **$Audience_Personas**: A detailed description of the target audience personas.

### Step 2: Define the Product
Provide a clear and concise description of [Product Name], focusing on its core value proposition and key benefits. Store this information in the following variable:
- **$Product_Description**: A simplified, easy-to-understand product description.

### Step 3: Storytelling Framework
Use the [Company Name] Storytelling Framework to structure the product story. This framework typically includes elements such as:
- **The Hero**: The main character of the story, representing the core audience.
- **The Problem**: The specific needs and challenges faced by the hero.
- **The Solution**: How [Product Name] addresses these needs and challenges.
- **The Transformation**: The positive change experienced by the hero after using [Product Name].
- **The Call to Action**: Encourage the audience to take the next step, such as trying or buying [Product Name].

### Step 4: Craft the Story
1. **Introduction**: Introduce the hero and their current situation.
2. **Conflict**: Describe the challenges and problems the hero is facing.
3. **Solution**: Introduce [Product Name] as the solution to the hero's problems.
4. **Transformation**: Illustrate the positive transformation the hero experiences after using [Product Name].
5. **Call to Action**: End with a compelling call to action.

### Example

#### Introduction
Meet [Hero's Name], a [Audience Persona's job title or role]. Every day, [Hero's Name] faces the daunting task of [specific challenge or need relevant to the persona].

#### Conflict
Despite [Hero's Name]'s best efforts, they often struggle with [specific problem or pain point]. This problem not only affects their productivity but also impacts their overall well-being.

#### Solution
That's where [Product Name] comes in. [Product Name] is designed specifically to address [Hero's Name]'s challenges by [briefly describe how the product solves the problem]. With its [key benefit 1], [key benefit 2], and [key benefit 3], [Product Name] provides a comprehensive solution.

#### Transformation
After using [Product Name], [Hero's Name] notices a significant improvement in [specific area of improvement]. They are now able to [positive outcome or benefit], which has transformed their daily routine and overall satisfaction.

#### Call to Action
Don't let [specific problem] hold you back any longer. Try [Product Name] today and experience the transformation for yourself. Get started now!

---

## Summary
By following the [Company Name] Storytelling Framework, this product story for [Your Company Name]'s [Product Name] is crafted to resonate deeply with [Audience Personas]. The story illustrates how [Product Name] addresses their specific needs and challenges, ultimately leading to a positive transformation. The clear call to action encourages the audience to take the next step and engage with the product.

Improving Your Homepage to Increase Engagement

Category: Webpage Engagement

Use Case: Increase homepage engagement


# Improving Your Homepage to Increase Engagement

## Prompt
"Attached is a screenshot of [Company Name]'s homepage. I'd like for you to provide feedback on this. How can I change the design or rewrite the text to get more [Audience Persona]s to [Desired Website Action]."

## Instructions

### Step 1: Analyze the Homepage Screenshot
1. Review the attached screenshot of [Company Name]'s homepage.
2. Identify key areas that need improvement to increase engagement from the target audience.

### Step 2: Provide Feedback on Design Changes
1. **Design Element**: Describe each design element that requires improvement.
2. **Specific Changes**: Detail the specific changes that should be made to the design to increase engagement.

### Step 3: Provide Feedback on Text Changes
1. **Text Element**: Describe each text element that requires improvement.
2. **Specific Changes**: Detail the specific changes that should be made to the text to increase engagement.

### Example

#### Design Element 1: Hero Image
**Description**: The hero image is the first thing visitors see. It should be visually appealing and relevant to the target audience.
**Specific Changes**: Replace the current hero image with one that features [Audience Persona]s engaging with [Product/Service]. Ensure the image is high quality and visually striking.

#### Design Element 2: Call-to-Action Button
**Description**: The call-to-action (CTA) button should be prominently displayed and entice users to take the desired action.
**Specific Changes**: Make the CTA button larger, use a contrasting color to make it stand out, and position it above the fold. Change the text to something action-oriented, such as "Get Started Now" or "Learn More."

#### Design Element 3: Navigation Menu
**Description**: The navigation menu should be easy to use and help users find what they are looking for quickly.
**Specific Changes**: Simplify the navigation menu by reducing the number of items. Use clear, concise labels and ensure the menu is accessible from all devices.

#### Text Element 1: Headline
**Description**: The headline should immediately convey the value proposition and capture the user's attention.
**Specific Changes**: Rewrite the headline to be more compelling and specific to the needs of [Audience Persona]. For example, change "Welcome to Our Site" to "Transform Your [Industry] Business with [Product/Service]."

#### Text Element 2: Subheadline
**Description**: The subheadline should provide additional information and encourage users to read further.
**Specific Changes**: Enhance the subheadline by including key benefits and a call-to-action. For example, change "Discover our services" to "Discover how [Product/Service] can help you achieve [Desired Outcome]."

#### Text Element 3: Body Text
**Description**: The body text should be clear, concise, and provide valuable information to the user.
**Specific Changes**: Rewrite the body text to focus on the benefits of [Product/Service] for [Audience Persona]. Use bullet points to make the content easily scannable and include customer testimonials or case studies to build trust.

#### Text Element 4: Footer
**Description**: The footer should provide essential information and links to important pages.
**Specific Changes**: Update the footer to include a brief company description, contact information, and links to social media profiles. Ensure it is visually distinct and easy to navigate.

### Step 4: Implement Changes
1. Review the recommended design and text changes.
2. Implement the changes on the homepage to increase engagement and drive the desired website action.

Crafting a Differentiated Sales Narrative Based on Competitor Analysis

Category: Sales Narrative

Use Case: Differentiated sales narrative


# Crafting a Differentiated Sales Narrative Based on Competitor Analysis

## Prompt
"Attached is a document containing the business principles of my company's competitors in the [specific industry or market] sector. Based on these principles, create a differentiated sales narrative for [Your Company Name]. The narrative should clearly outline how [Your Company Name] sets itself apart from these competitors. Focus on unique value propositions, innovative approaches, and key strategic advantages. Conclude with a succinct statement that encapsulates why [Your Company Name] is a superior choice...

## Instructions

### Step 1: Review Competitor Business Principles
1. **Analyze Competitor Principles**: Review the attached document to understand the business principles of competitors in the [specific industry or market].
2. **Identify Common Themes**: Identify common themes and strategies used by competitors.

### Step 2: Develop Differentiated Sales Narrative
1. **Unique Value Propositions**: Outline the unique value propositions of [Your Company Name] that set it apart from competitors.
2. **Innovative Approaches**: Highlight innovative approaches taken by [Your Company Name] in product development, customer service, and market strategy.
3. **Key Strategic Advantages**: Describe key strategic advantages that [Your Company Name] holds over competitors.

### Step 3: Craft the Sales Narrative
1. **Introduction**: Begin with a brief introduction to [Your Company Name] and its mission.
2. **Differentiation**: Clearly outline how [Your Company Name] differentiates itself from competitors based on unique value propositions, innovative approaches, and key strategic advantages.
3. **Conclusion**: Conclude with a succinct statement that encapsulates why [Your Company Name] is a superior choice for customers.

### Example

#### Introduction
At [Your Company Name], we believe in pushing the boundaries of [specific industry or market]. Our mission is to deliver unparalleled value and innovation to our customers, ensuring they achieve their goals with our cutting-edge solutions.

#### Unique Value Propositions
1. **Customer-Centric Solutions**: Unlike our competitors, who often offer one-size-fits-all solutions, we tailor our products to meet the specific needs of each customer, ensuring maximum impact and satisfaction.
2. **Advanced Technology**: We leverage the latest advancements in technology to provide features that are both state-of-the-art and user-friendly, setting us apart in a crowded marketplace.
3. **Comprehensive Support**: Our commitment to customer success extends beyond the sale. We offer robust support and continuous updates to ensure our customers always have the best tools at their disposal.

#### Innovative Approaches
1. **Agile Development**: Our agile development process allows us to rapidly respond to market changes and customer feedback, delivering solutions that are always ahead of the curve.
2. **Collaborative Ecosystem**: We have created a collaborative ecosystem that includes strategic partnerships and integrations, providing our customers with a seamless and comprehensive experience.
3. **Sustainability Focus**: We prioritize sustainability in our product design and operations, ensuring that we contribute positively to the environment while delivering exceptional value to our customers.

#### Key Strategic Advantages
1. **Market Leadership**: Our deep industry expertise and innovative approach have positioned us as leaders in the [specific industry or market] sector.
2. **Customer Loyalty**: Our customer-centric approach has fostered a loyal customer base that values our commitment to their success and our ongoing support.
3. **Scalability and Flexibility**: Our solutions are designed to scale with our customers' needs, providing flexibility that our competitors cannot match.

#### Conclusion
In summary, [Your Company Name] stands out from the competition through its unique value propositions, innovative approaches, and key strategic advantages. We are committed to delivering tailored, cutting-edge solutions that drive success for our customers. Choose [Your Company Name] and experience the difference that true innovation and customer focus can make.

Writing Headlines Like David Ogilvy

Category: Headline Writing

Use Case: Create compelling headlines


# Writing Headlines Like David Ogilvy

## Prompt
"1. Desire Fulfilment Prompt: 'Write a headline that promises [specific desire fulfillment, e.g., 'financial freedom', 'youthful skin'] in [timeframe, e.g., '30 days'] using direct language.'

2. Curiosity Sparking Prompt: 'Generate a headline that raises an intriguing question about [topic, e.g., 'increasing home value'] that leaves readers wanting to find out more.'

3. Benefit-Driven Prompt: 'Create a headline highlighting a key benefit of [product/service, e.g., 'our language learning app'], focusing on [specific benefit, e.g., 'learning a new language in under 5 minutes a day'].'

4. Simplicity and Clarity Prompt: 'Develop a straightforward headline for [product/service, e.g., 'our all-natural cleaning spray'] that clearly explains its [main benefit or feature, e.g., 'chemical-free formula'] without using jargon.'

5. Promote a Product/Service that Solves a Pain Point Prompt: 'Craft a headline that addresses a common pain point and offers a clear, actionable solution for [PRODUCT/SERVICE]. The headline should use a question to engage the reader and incorporate 'you' or 'your' to make it personal.'

6. Highlight a Specific Benefit Prompt: 'Create a headline that prominently features a compelling benefit of [PRODUCT/SERVICE]. Use casual, conversational language and incorporate a number for added specificity.'

7. Promote a Transformative Outcome Prompt: 'Craft a headline that promises a significant, life-improving outcome for the reader by using [PRODUCT/SERVICE]. Make the headline action-oriented and address the reader's pain point directly.'

8. Emphasize Simplicity and Ease of Use Prompt: 'Create a headline that highlights how [PRODUCT/SERVICE] makes a complex task or challenge easy and accessible. Use casual language and incorporate 'you' or 'your' to connect with the reader.'

9. Promote Exclusivity or Scarcity Prompt: 'Craft a headline that creates a sense of urgency or exclusivity around [PRODUCT/SERVICE]. Incorporate a question to engage the reader and a number for added specificity.'"

## Instructions

### Step 1: Desire Fulfilment Prompt
1. **Task**: Write a headline that promises [specific desire fulfillment, e.g., 'financial freedom', 'youthful skin'] in [timeframe, e.g., '30 days'] using direct language.
2. **Example**: "Achieve Financial Freedom in Just 30 Days!"

### Step 2: Curiosity Sparking Prompt
1. **Task**: Generate a headline that raises an intriguing question about [topic, e.g., 'increasing home value'] that leaves readers wanting to find out more.
2. **Example**: "Want to Know the Secret to Increasing Your Home's Value?"

### Step 3: Benefit-Driven Prompt
1. **Task**: Create a headline highlighting a key benefit of [product/service, e.g., 'our language learning app'], focusing on [specific benefit, e.g., 'learning a new language in under 5 minutes a day'].
2. **Example**: "Learn a New Language in Under 5 Minutes a Day with Our App!"

### Step 4: Simplicity and Clarity Prompt
1. **Task**: Develop a straightforward headline for [product/service, e.g., 'our all-natural cleaning spray'] that clearly explains its [main benefit or feature, e.g., 'chemical-free formula'] without using jargon.
2. **Example**: "Clean Your Home with Our All-Natural, Chemical-Free Spray!"

### Step 5: Promote a Product/Service that Solves a Pain Point Prompt
1. **Task**: Craft a headline that addresses a common pain point and offers a clear, actionable solution for [PRODUCT/SERVICE]. The headline should use a question to engage the reader and incorporate 'you' or 'your' to make it personal.
2. **Example**: "Tired of Stubborn Stains? Our Cleaning Solution Has You Covered!"

### Step 6: Highlight a Specific Benefit Prompt
1. **Task**: Create a headline that prominently features a compelling benefit of [PRODUCT/SERVICE]. Use casual, conversational language and incorporate a number for added specificity.
2. **Example**: "Get 50% More Storage Space with Our Innovative Organizers!"

### Step 7: Promote a Transformative Outcome Prompt
1. **Task**: Craft a headline that promises a significant, life-improving outcome for the reader by using [PRODUCT/SERVICE]. Make the headline action-oriented and address the reader's pain point directly.
2. **Example**: "Transform Your Life with Our Time-Management App - Say Goodbye to Stress!"

### Step 8: Emphasize Simplicity and Ease of Use Prompt
1. **Task**: Create a headline that highlights how [PRODUCT/SERVICE] makes a complex task or challenge easy and accessible. Use casual language and incorporate 'you' or 'your' to connect with the reader.
2. **Example**: "Easily Manage Your Finances with Our User-Friendly Budgeting Tool!"

### Step 9: Promote Exclusivity or Scarcity Prompt
1. **Task**: Craft a headline that creates a sense of urgency or exclusivity around [PRODUCT/SERVICE]. Incorporate a question to engage the reader and a number for added specificity.
2. **Example**: "Only 10 Units Left! Don't Miss Out on Our Limited-Edition Gadget!"

Strategic Business Development Using Expert Insights

Category: Business Development

Use Case: Develop business strategy


# Strategic Business Development Using Expert Insights

## Prompt
"Attached are [number] PDFs on the current state of the [specific market] market. Using insights from [investor or expert's name], determine the most promising business opportunity in the [specific market] right now for founding a company. Develop a comprehensive business strategy as [investor or expert's name] might, focusing on the major opportunities to establish a billion-dollar enterprise. Additionally, craft a mission statement and establish business principles modeled after those provided by [another company or organization], adapting their approach to our context."

## Instructions

### Step 1: Review Market Analysis
1. Read through the attached PDFs to understand the current state of the [specific market] market.
2. Identify key trends, challenges, and opportunities highlighted in the reports.

### Step 2: Determine Promising Business Opportunity
1. **Expert Insights**: Utilize insights from [investor or expert's name] to pinpoint the most promising business opportunity in the [specific market].
2. **Opportunity Description**: Clearly describe the identified business opportunity and its potential for growth.

### Step 3: Develop Comprehensive Business Strategy
1. **Market Analysis**: Provide a detailed analysis of the current market landscape.
2. **Business Opportunity**: Explain why the identified opportunity is promising.
3. **Strategic Goals**: Outline strategic goals and objectives for the new company.
4. **Market Entry**: Describe the market entry strategy, including initial steps and long-term plans.
5. **Competitive Advantage**: Highlight the competitive advantages and unique value propositions of the new company.
6. **Financial Projections**: Provide financial projections, including revenue forecasts and investment requirements.
7. **Risk Assessment**: Identify potential risks and mitigation strategies.

### Step 4: Craft Mission Statement and Business Principles
1. **Mission Statement**: Develop a mission statement modeled after [another company or organization], adapting their approach to your context.
2. **Business Principles**: Establish business principles that align with the mission statement and reflect the values of [another company or organization], tailored to fit the new company's context.

### Example

#### Market Analysis
The [specific market] market is currently experiencing [describe current state, trends, challenges, and opportunities]. Key trends include [trend 1], [trend 2], and [trend 3].

#### Business Opportunity
Based on insights from [investor or expert's name], the most promising business opportunity in the [specific market] market is [describe the opportunity]. This opportunity is poised for growth due to [reasons for potential].

#### Comprehensive Business Strategy

**Strategic Goals**
1. **Goal 1**: [Describe strategic goal 1].
2. **Goal 2**: [Describe strategic goal 2].
3. **Goal 3**: [Describe strategic goal 3].

**Market Entry Strategy**
1. **Initial Steps**: [Describe initial market entry steps].
2. **Long-term Plans**: [Describe long-term plans for market expansion].

**Competitive Advantage**
1. **Advantage 1**: [Describe competitive advantage 1].
2. **Advantage 2**: [Describe competitive advantage 2].
3. **Advantage 3].

**Financial Projections**
- **Revenue Forecasts**: [Provide revenue forecasts for the next 3-5 years].
- **Investment Requirements**: [Detail initial investment requirements and funding sources].

**Risk Assessment**
1. **Risk 1**: [Identify potential risk 1 and mitigation strategy].
2. **Risk 2**: [Identify potential risk 2 and mitigation strategy].
3. **Risk 3**: [Identify potential risk 3 and mitigation strategy].

#### Mission Statement
Modeled after [another company or organization], our mission statement is: "[Adapted mission statement]."

#### Business Principles
1. **Principle 1**: [Describe business principle 1].
2. **Principle 2**: [Describe business principle 2].
3. **Principle 3**: [Describe business principle 3].

### Step 5: Implement and Review
1. Implement the business strategy and regularly review progress.
2. Adjust the strategy as needed based on market feedback and performance.

Leveraging the Psychology of Persuasion in Campaign Development

Category: Persuasion Campaign

Use Case: Persuasion principles in campaigns


# Leveraging the Psychology of Persuasion in Campaign Development

## Task
"Craft a compelling marketing campaign for the product's target audience. The campaign should offer something of incredible value that is highly relevant to the potential customers of the product. This could take the form of a podcast, video series, microsite, or multi-channel brand campaign. The marketing campaign should include the key principles - Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity."

## Instructions

### Step 1: Product Name
Start by asking the user for their Product Name to be stored in the variable $PRODUCT_NAME.

### Step 2: Campaign Strategy
Craft a compelling narrative and call-to-action for the product's target audience. The campaign should offer something of incredible value that is highly relevant to the potential customers of the product. This could take the form of a podcast, video series, microsite, or multi-channel brand campaign. Make the campaign fun, modern, and valuable. Modern means it doesn’t just regurgitate age-old B2B tactics like Webinars. Don’t do generic offers like providing a best practice guide or customer testimonials for t...

### Loop (5 Iterations)
1. Create each campaign strategy.
2. Provide edits to make the campaign strategy more valuable and interesting.
3. Incorporate the edits into the next campaign strategy.
4. Repeat the loop 5 times.

### Step 3: Incorporate Cialdini Principles
Incorporate the following Cialdini principles into the campaign strategy:
- **Reciprocity**: Offer a free, valuable resource or tool that initiates a positive give-and-take relationship with the audience.
- **Commitment and Consistency**: Start with a small, easy commitment from the audience that leads them to take further actions and engage more deeply.
- **Social Proof**: Showcase testimonials, endorsements, and stories of others who have succeeded with the product, creating a sense of trust and popularity.
- **Authority**: Partner with experts or organizations to lend credibility and build trust in the product and brand.
- **Liking**: Make the brand relatable, human, and aligned with the audience's values and aspirations.
- **Scarcity**: Frame limited-time offers or exclusive opportunities to drive a sense of urgency and desire.

### Step 4: Describe Campaign Strategy
Describe the campaign strategy and provide specific examples of how each Cialdini principle would be implemented. Write the response in a clear, concise, and engaging manner.

### Step 5: Summary
Provide a summary of the key elements and how they work together to create a compelling, persuasive marketing campaign for the product.

---

## Example Campaign Strategy

### Campaign 1: Podcast Series
**Narrative and Call-to-Action**:
- Launch a podcast series titled "Innovators in [Industry]" where industry leaders and experts discuss cutting-edge trends and solutions. The podcast will highlight how [PRODUCT_NAME] is revolutionizing the industry.

**Cialdini Principles**:
- **Reciprocity**: Offer exclusive early access to podcast episodes and downloadable show notes with actionable insights.
- **Commitment and Consistency**: Encourage listeners to subscribe and share their thoughts on social media, leading to deeper engagement.
- **Social Proof**: Feature testimonials and success stories from podcast guests who have used [PRODUCT_NAME].
- **Authority**: Partner with well-known industry experts as guests to lend credibility.
- **Liking**: Create relatable content that resonates with the audience’s values and aspirations.
- **Scarcity**: Promote limited-time access to bonus content for early subscribers.

### Summary
The "Innovators in [Industry]" podcast series leverages the principles of reciprocity, commitment and consistency, social proof, authority, liking, and scarcity to create a fun, engaging, and valuable campaign. By offering exclusive insights and building relationships with industry experts, the campaign aims to position [PRODUCT_NAME] as the go-to solution in the market.

Building an Investment Case for a Specific Investor

Category: Investment Case

Use Case: Build investment case


# Building an Investment Case for a Specific Investor

## Prompt
"Why would [Investor's Name or Investor Type] invest in [Company Name] in the [specific industry or market]? Outline the compelling reasons, focusing on the unique strengths, market potential, innovative products or services, and the strategic advantages [Company Name] offers. Provide a detailed analysis that highlights how these factors align with [Investor's Name or Investor Type]'s investment criteria and track record."

## Instructions

### Step 1: Understand Investor's Criteria
1. Review the investor's preferences, values, and past investment history.
2. Identify key factors that influence their investment decisions.

### Step 2: Analyze [Company Name]'s Strengths
1. **Unique Strengths**: Identify and describe the unique strengths of [Company Name].
2. **Market Potential**: Analyze the market potential for [Company Name] in the [specific industry or market].
3. **Innovative Products or Services**: Highlight the innovative products or services offered by [Company Name].
4. **Strategic Advantages**: Discuss the strategic advantages that [Company Name] offers.

### Step 3: Align with Investor's Criteria
1. **Alignment with Values**: Explain how [Company Name] aligns with the investor's values and preferences.
2. **Track Record**: Relate [Company Name]'s attributes to the investor's past successful investments.

### Step 4: Compile the Investment Case
1. **Introduction**: Briefly introduce [Company Name] and the specific industry or market.
2. **Unique Strengths**: Detail the unique strengths of [Company Name].
3. **Market Potential**: Provide an analysis of the market potential.
4. **Innovative Products or Services**: Highlight the innovative aspects of [Company Name]'s offerings.
5. **Strategic Advantages**: Discuss the strategic advantages.
6. **Alignment with Investor's Criteria**: Explain how these factors align with the investor's criteria and past investments.

### Example

#### Introduction
[Company Name] is a leading player in the [specific industry or market], known for its [briefly describe the company’s focus and reputation].

#### Unique Strengths
**Description**: [Company Name] has several unique strengths, including [list unique strengths].
**Details**: For example, [Company Name]'s [specific strength] sets it apart by [specific details].

#### Market Potential
**Description**: The market potential for [Company Name] in the [specific industry or market] is substantial.
**Details**: According to recent reports, the [industry/market] is projected to grow by [specific percentage] over the next [specific period]. [Company Name] is well-positioned to capitalize on this growth due to [reasons].

#### Innovative Products or Services
**Description**: [Company Name] offers innovative products/services that address key market needs.
**Details**: For instance, [specific product or service] has [innovative feature] that [specific benefit].

#### Strategic Advantages
**Description**: [Company Name] has strategic advantages that provide a competitive edge.
**Details**: These include [strategic advantage 1], [strategic advantage 2], and [strategic advantage 3].

#### Alignment with Investor's Criteria
**Description**: [Company Name] aligns perfectly with [Investor's Name or Investor Type]'s investment criteria.
**Details**: The investor has a track record of investing in companies with [specific criteria], and [Company Name] meets these by [details of alignment].

### Step 5: Present the Investment Case
1. Compile all sections into a cohesive document.
2. Ensure clarity and logical flow of information.
3. Use data and examples to support the analysis.

Creating a Landing Page in the Style of Rosser Reeves

Category: Landing Page Design

Use Case: Design a Rosser Reeves style landing page


# Creating a Landing Page in the Style of Rosser Reeves

## Task
"Create a landing page for a product the user submits, following core tactics of simplicity, clear call-to-action, highlighting benefits over features, and repeating the key message."

## Inputs
{$PRODUCT_NAME}
{$PRODUCT_DESCRIPTION}
{$PRODUCT_BENEFITS}

## Instructions

### Step 1: Product Submission
Ask the user to submit the product they’d like to create a landing page for.

### Step 2: Simplified Product Description
Create a product description for the product. Simplify the product description to be easy to understand, even for a grandparent or child. Avoid technical jargon or complex language. Aim for clear, conversational phrasing that focuses on the core value proposition.

### Step 3: Compelling Call-to-Action
Craft a direct, compelling call-to-action that clearly directs the user on what to do next, such as "Get started now" or "Try it free today". Make this the most prominent element on the page.

### Step 4: Key Benefits
Create key benefits for the product. Ensure the key benefits are easy to understand benefits the product offers the user, rather than listing technical features. Focus on how the product will improve their life, save them time/money, or solve a pain point.

### Step 5: Repetition of Main Benefit
Repeat the main benefit or value proposition of the product in multiple ways throughout the landing page copy. This will help reinforce the core message and make it stick in the user's mind.

### Step 6: Landing Page Design
Combine these tactics into a concise, visually appealing landing page design that clearly communicates the product's value proposition. Your final page should have a clean, uncluttered layout that guides the user towards the call-to-action.

### Step 7: Present Completed Landing Page Design
Present your completed landing page design, including the product name, key benefits, and call-to-action, all formatted in a coherent and visually appealing way. Provide both the HTML/CSS and a visual mockup of the landing page.

---

## Example Landing Page

### Product Name
{$PRODUCT_NAME}

### Product Description
[Create a simple, easy-to-understand product description]

### Call-to-Action
[Create a direct, compelling call-to-action]

### Key Benefits
[1. Key Benefit One]
[2. Key Benefit Two]
[3. Key Benefit Three]

### Main Benefit Repetition
[Repeat the main benefit or value proposition in multiple ways]

### Landing Page Design
[Combine the above elements into a clean, uncluttered layout]

Turning a Simple Message Into an Engaging Narrative

Category: Message Crafting

Use Case: Engaging narrative from simple message


# Turning a Simple Message Into an Engaging Narrative

## Prompt
"1. Spotlight the Hero: Focus on your customer as the main character of your story. How does your product or service fit into their epic tale?

Prompt:Identify the "hero" customer or user in [insert_brands] product story based on the provided product details. Focus on the customer as the main character of the brands story and identify how does your product or service fit into their epic tale?

{$PRODUCT_DETAILS}You will be analyzing a set of product details to identify the "hero" customer or user that the brand is positioning as the central focus of their product story. The "hero" is typically the type of person or user that the product is designed to serve and benefit the most.

Carefully review gather the product details from the suggested following places:

The product's website
Review websites like TrustRadius and G2
Written articles about the product online
to understand the target audience, primary use cases, and key benefits for customers.


Identify the specific type of customer or user that seems to be the main focus or emphasis of the product description. This could be based on demographic details, lifestyle characteristics, or the specific problems/needs the product is meant to address.

Consider how this "hero" customer or user is portrayed and positioned within the product details. Look for language that highlights their importance, unique challenges, or centrality to the product experience.

Summarize the "hero" customer or user in 1-2 sentences, explaining why they appear to be the primary focus or most important beneficiary of the product based on the information provided. Write your summary insidetags.

If you are unable to clearly identify a "hero" customer or user, state that the provided product details do not contain enough information to determine the hero of the product story.

BEGIN ANALYSIS
{$PRODUCT_DETAILS}
"

## Instructions

### Step 1: Gather Product Details
1. **Review Sources**: Collect product details from the following sources:
- The product's website
- Review websites like TrustRadius and G2
- Written articles about the product online
2. **Understand**: Understand the target audience, primary use cases, and key benefits for customers.

### Step 2: Identify the "Hero" Customer
1. **Demographics**: Identify the specific type of customer or user that is the main focus of the product description based on demographic details, lifestyle characteristics, or specific problems/needs the product addresses.

### Step 3: Analyze the Portrayal
1. **Language**: Consider how the "hero" customer is portrayed and positioned within the product details.
2. **Highlights**: Look for language that highlights their importance, unique challenges, or centrality to the product experience.

### Step 4: Summarize the "Hero" Customer
1. **Summary**: Summarize the "hero" customer or user in 1-2 sentences insidetags.
2. **Explanation**: Explain why they appear to be the primary focus or most important beneficiary of the product based on the information provided.

### Step 5: Address Ambiguities
1. **No Clear Hero**: If unable to clearly identify a "hero" customer or user, state that the provided product details do not contain enough information to determine the hero of the product story.

### Example

#### Product Details
[Provide the specific product details here]

#### Summary
The "hero" customer for [insert_brands] product appears to be tech-savvy small business owners who need reliable, scalable cloud solutions to manage their operations efficiently. These users are the primary focus because the product addresses their unique challenges and provides significant benefits to improve their business processes.

Crafting a Tailored Pitch for a Specific Investor

Category: Investor Pitch

Use Case: Tailored pitch for specific investor


# Crafting a Tailored Pitch for a Specific Investor

## Prompt
"Attached is a document containing information about [Investor’s Name], including their preferences, values, investment history, companies they have previously funded, and those they have declined. Using this information, develop a tailored pitch that specifically addresses the interests and investment criteria of [Investor’s Name]. Ensure the pitch highlights how [Your Company Name] aligns with their values and past investment decisions, and how it stands out in the [specific industry or market]."

## Instructions

### Step 1: Analyze Investor Information
1. Review the attached document containing information about [Investor’s Name].
2. Identify key preferences, values, and criteria that influence their investment decisions.
3. Note the companies they have previously funded and those they have declined.

### Step 2: Develop a Tailored Pitch
1. **Introduction**: Start with a personalized greeting to [Investor’s Name].
2. **Alignment with Values**: Highlight how [Your Company Name] aligns with the investor's values and preferences.
3. **Investment History Alignment**: Discuss similarities between [Your Company Name] and the companies the investor has previously funded.
4. **Unique Selling Points**: Emphasize what makes [Your Company Name] stand out in the [specific industry or market].
5. **Call to Action**: Conclude with a clear call to action, inviting the investor to discuss further or schedule a meeting.

### Example

#### Introduction
Hi [Investor’s Name],

I hope this message finds you well. My name is [Your Name], and I am the [Your Position] at [Your Company Name]. I have been following your impressive investment journey and am inspired by your commitment to [Investor’s Key Value, e.g., sustainable growth, innovative technology, etc.].

#### Alignment with Values
At [Your Company Name], we share your passion for [Investor’s Key Value]. Our mission is to [Company Mission], which aligns perfectly with your focus on [Investor’s Value]. We believe that by [briefly describe your approach], we can contribute significantly to [desired outcome aligned with investor's value].

#### Investment History Alignment
We have noted your successful investments in companies like [Company A] and [Company B]. Similar to these companies, [Your Company Name] focuses on [specific industry or market attribute]. Our innovative approach to [specific problem or market] has already shown promising results, much like the achievements of your portfolio companies.

#### Unique Selling Points
What sets [Your Company Name] apart in the [specific industry or market] is our [Unique Selling Point 1], [Unique Selling Point 2], and [Unique Selling Point 3]. For example, our [specific product or service] has [specific achievement or metric]. Additionally, our team’s expertise in [related field] ensures that we are well-equipped to navigate and excel in this competitive landscape.

#### Call to Action
I would love the opportunity to discuss how [Your Company Name] can become a valuable addition to your portfolio. Could we schedule a meeting at your earliest convenience to explore this potential collaboration further?

Thank you for your time and consideration. I look forward to the possibility of working together.

Best regards,
[Your Name]
[Your Position]
[Your Contact Information]

Building a Differentiated Media Strategy for Your Product

Category: Media Strategy

Use Case: Differentiated media strategy


# Building a Differentiated Media Strategy for Your Product

## Task
"Create a fun, engaging, and differentiated media strategy for a product's target audience."

## Instructions

### Step 1: Product Name
Start by asking the users for their Product Name to be stored in the variable $PRODUCT_Name. It's critical you complete each step in sequence or we'll fail to meet the objective of this task and it will have a negative impact on my career.

### Step 2: Audience Analysis
The first step is to do research on the product's target audience. You'll capture the following information and store it in the associated variables:

1. **Persona Overview**:
- Provide a short summary of the typical buyer for this product, what job they have, and what problem they have that the product solves. Capture that information in $Persona_Overview.

2. **Persona Topics**:
- Find topics the buyer persona loves to consume content on that overlaps with the product being sold. Store these topics in $Persona_Topics.

3. **Persona Mediums**:
- Analyze what mediums the buyer persona likes to consume. Is it blogs? Newsletters? Podcasts? Social media? YouTube? List the core mediums that would appeal to the buyer persona. Store in $Persona_Mediums.

### Step 3: Content Topics
Using the research conducted in the step above, create a list of content topics this product should create an audience for to convert some of those people into customers of their product. The content topics should be relevant to the target buyer covered in the above step. Store in $Content_Topics.

### Step 4: Media Campaign
Using the information from $Persona_Overview, $Persona_Topics, $Persona_Mediums, and $Content_Topics:

1. **Choose Medium**:
- Choose one content medium that appeals to the target buyer.

2. **Create Media Campaign**:
- Create one media campaign for the product's brand to build an audience on that medium. Provide a detailed overview of the campaign to explain why this will be a fun and engaging campaign that will appeal to the target buyer.

3. **Suggested Creators**:
- Include any suggested creators that could be used as part of the media campaign. The creators should have a large audience for the content topic being covered and should be included in a fun, unique, and different way so the product can lean into the creator's audience to distribute the media being created.

4. **Improvement**:
- Include a detailed breakdown of how this idea could be improved upon. How do we make it 10x better?

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